Play With Numbers, LLC

Senior Graphic Designer | 01/1999 –current

Built up design firm into portfolio of 100+ clients generating $50,000 annually in graphic design project work. Key focus on developing brand identity and marketing collateral; earned coveted status as preferred provider for fellow design firms / creative placement agencies (such as: Creative Circle, Aquent Talent, Filter, Robert Half/The Creative Group, Creative Network Systems, and 52 LTD), as well as for small start-up companies. Develop RFPs for consulting requests, make presentations to pitch services, negotiate contracts / agreements, set up client meetings to gather customer needs and develop scope of work, generate initial design option drafts, refine client direction, then move forward into final production to deliver on-time and on-budget. Project types include marketing collateral, logos, advertisements, digital content, infographics, maps, catalog, postcards, posters, and trade show booth visual elements.

• Created on-target event signage for complex schedule / locations for Amazon Web Services (AWS) re:Invent and re:Inforce conference events; designed clear directions and venue maps while working around abstract drawings, vague design direction, and multiple last-minute updates from client and venues.
• Produced new adult and youth Spring event guidebook for The Multnomah Athletic Club featuring post-pandemic policy / procedure revisions that had involved multiple stakeholders providing input / feedback for precise final product.
• Implemented national rebrand of Rite Aid Pharmacy as senior graphic designer re-imagining in-store signage for 18 states and 2,500 retail stores; factored in federal / state regulations during rebrand process to stay in compliance.
• Generated easily-sharable social media graphics for Sonos which included consistent design and production delivered in various formats and versions for 10 different products.
• Propelled client’s catalog into completion on deadline with minimal errors; coordinated with medium-sized design team to update images, copy, prices, and product codes, along with layout refresh while avoiding duplicating work.
• Ignited 3x sales growth for client’s newly-launched product by creating digital content for their website that transformed non-specific photos into cropped, relevant images combined with call-to-action copy to spike consumer purchases.
• Built buzz and opening day excitement that resulted in overflowing crowds on recreational trail dedication day; created poster paired with companion postcard distributed in stores, online, and in print media.
• Added design consistency, added content and images, and fixed errors within large scale 300+ page final report to hit deadline; created a check list and formatting plan then went methodically through entire document to standardize.
• Aided client project to fit within page allotment by redesigning graph and infographic, reducing type size, and adjusting photo sizes and other page elements to fit 2-page MS Word project sheet document onto single page.
• Created Sandy River Water Trail map that quickly sold out which provided highly-detailed water trail system; included call out information, features, and correct scale for document size which was well-received by users.
• Fueled 2x surge in client’s camp attendance and 3x social media visibility boost after developing comprehensive marketing tool-kit (digital content, templates, logos, photos, and ad copy) to help them market local camps regionally.
• Rescued last-minute project fixing MS Word RFP that another designer started and allowed client to upload file with 2 minutes to spare prior to deadline; addressed immediate issues then added new content, images, and infographics.
• Created new bi-monthly, 2-page MS Word email newsletter that included feature stories, internal notes, and photos / graphics; developed system and layout template that imported content easily and readily formatted images.